Cummins Inc sign with a large red and white logo against a blue sky with clouds, partially obscured by tree branches.

Organizational Storytelling at Scale

How human-centered narratives helped employees understand transformation and see themselves in the story

Cummins Inc., a Fortune 150 global power technology leader, was undergoing a major transformation, expanding its capabilities beyond diesel engines into electrification, alternative fuels, and digital solutions, while deepening its commitment to sustainability, innovation, and inclusion.

I was brought in to help communicate this transformation through storytelling that made strategy feel personal, relatable, and real to employees around the world.

The Insight

Employees are more likely to trust and embrace change when they see it through the eyes of their peers.

Organizational storytelling builds that trust by connecting enterprise goals to everyday work, using language that resonates and examples that stick.

Featured Articles

Writing designed to translate strategy into stories people remember

Client
Cummins, Inc.


Large abstract sculpture made of colorful interconnected metal rods in the shape of an idea, located inside a modern office building with glass windows and multiple floors.
A red train traveling through lush green countryside with trees and mountains in the background under a partly cloudy sky.
Stacked wooden blocks with green environmental icons, including a globe, wind turbine, solar panel, reuse symbols, AI robot planting, CO2 reduction graph, and net zero label.
A laptop, red coffee mug with Cummins logo, and a pen on a white table in an office or conference room.

How we made it work

  • I partnered with leaders across engineering, manufacturing, digital, and sustainability functions to identify and surface stories that reflected progress in action. I interviewed employees at all levels and wrote narrative-driven articles that highlighted culture shifts, innovation, and impact.

  • These stories were published on Cummins’ external news site and widely shared internally through newsletters, town halls, and team huddles. They became key tools for reinforcing change messaging, recognizing employee contributions, and driving internal alignment.

  • Even though these stories lived externally, they were written for internal impact. They gave employees a sense of visibility, belonging, and purpose while also helping leaders communicate complex change.